Phase 1: Discovery
This first phase is where we discuss your project in depth and when I gather all of your website assets. I'll have you fill out a Project Questionnaire that gives me a clear vision about the brand and website you're after. I'll get to know your materials, your goals, and take a look at your industry competitors. This is probably the most important part of the whole project as it sets the foundation for the rest of the process.
Phase 2: Branding
In 2017, it's vital that your identity is optimized and consistent for your customers. You shouldn't risk ignoring this, because your competitors probably aren't. After talking with you about your business goals/clients, I'll come up with a Brand Mood Board to then expand into a Brand Style Guide that consists of colors, fonts, and other design elements, making it extremely simple to maintain consistency even outside of the website.
Phase 3: Web Design
Taking the elements from the branding phase and your website content, I'll first lay out the website in a wireframe and then I'll draft up a static mockup of your new website. You will see and approve each stage before I move forward.
Phase 4: Web Development
Once you approve the mockups, I'll jump into coding, making the website usable and functional. This is also where I make the site optimized for the tablets and mobile devices. Once you play around the functioning site on my development host and approve, then I migrate it to your host, connect the domain, and we celebrate!
The most common question I get:
How can we work together to make this process as efficient and smooth as possible?
Sending assets before we start
Sending me your website files, like images and copy, is so helpful for me to know how to most effectively layout your site. Also, being able to organize the project materials from the start makes for an incredibly efficient workflow for the both of us.
Keep moving forward
Each phase is approved by you before moving on to the next so there are no surprises. Because of this, I'll be unable to make changes to a phase once it has been approved. If we really need to change something from a past phase we can discuss our options which is usually in the form of a change order flat rate, or continuing with the project as scheduled and then discussing an hourly rate for the changes after project completion.
Prompt and clear communication
I usually only work with 1-2 clients at a time to ensure an efficient and focused workflow, striving to complete full scale projects within 4 weeks. But to make this happen, communication between myself and my clients needs to be consistent. I ask that clients be available during our time together to approve phases or give notes within 24 hours of receiving them.